An update from Brian Hazard of Color Theory

An update from Brian Hazard of Color Theory View this in your browser

Boo! 👻 I just released a superstition-themed album called Lucky Ago, which seems ripe for a Halloween tie-in, but I'm at a loss for ideas. Got any I can implement in the next day or two? The album had 356K streams before it was released, according to Spotify. Really. Why? Because six of the tracks had already been released as singles! I made sure to use the same versions with the same ISRCs for the album, and Spotify matched them, which allowed me to clean up my catalog by removing the redundant singles. A few days ago I published my review of Fans on Demand Formula, a training course that combines Facebook ads with download gates. My initial results were promising, but I'll definitely do better next time! The first 20 readers who enroll here using code PassivePromoSpecial get $200 off. Speaking of Facebook ads, did you know you can see them, past and present, for any page? Look up a few of your favorite bands here and "borrow" some ideas. This month I completed the monumental task of revamping my YouTube channel. I pared it down to 194 videos with appropriate thumbnails, descriptions, tags, playlists, cards, and end screens, plus pinned comments with a link to my new album. Chrome Extensions vidIQ and TubeBuddy helped a lot! Between the two, I think I prefer TubeBuddy. Note that I don't have any "real" videos. With the exception of a couple fan creations, they're all just static cover art plus audio. Yet somehow I'm in striking distance of 10K subscribers! I'm hoping to post my second Spotify PR article, and possibly a piece on SoundCloud's new native advertising platform, in the very near future. Until next month, let's hustle. 🕺 Brian.

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